Wood Beaut is an established company that has operated for the past 20 years entirely by word of mouth. While they have a wide variety of customers that they serve here are their main targets: Primary target audience: Interior designers and home stagers. These are people that are paid to decorate and furnish homes so they would be the ideal target to market custom furniture to. Their secondary audience: Their past customers who are very wealthy- doctors, lawyers, general contractors, university professors. These are people they already have a relationship with and who have some disposable income to invest in custom-built furniture pieces.
